Keith has been in the industry for 18 years. He has always had a natural knack for style and design, spending much of his young adult years in New York City where he drew his inspiration. He moved to St Petersburg, Florida where he graduated from Lorraine’s Academy in 2005 and quickly grew his clientele with his one of a kind personality and immense talent.

Keith can always be found adventuring around downtown with his partner, Arturo. They love spending their time with friends, watching documentaries and loving on their two kitties, Luna and Fennec.





Alex initially met Keith at the ripe age of 16 as a salon assistant. He instantly became her mentor and introduced her to a passion she never knew she had. After graduating from Sunstate Academy in 2008, she developed her skill and clientele. Alex prides herself on being a people loving perfectionist. She declares that using her skills to make her guests look and feel beautiful and confident is the most amazing feeling in the world.

Alex is married to her high school sweetheart, Torri, and has two adorable boys. She is an avid foodie, travel enthusiast and loves spending her free time hunting for vintage treasures and decorating her home.

Team Manager



Sunny is a native of Saint Petersburg Florida. She has been in the industry for 10 years working as a stylist, manager, and educator. Sunny enjoys the ongoing education and the team environment at Salon Swank. She is a Redken Specialist, Redken Color Certified and is currently training to become a Redken Artist. This elite title will make her a leader and educator in the Redken community. Sunny started working in the cosmetology industry because she loves fashion and beauty, but more importantly, adores helping people. Some fun facts about Sunny are that she loves kayaking, her two rescue dogs, Del Ray and Teddy, reading, and trying new restaurants in the area.




Jenny Frain is one of Salon Swank’s educators and managers. She has been with the salon since 2014, but started working in the salon industry when she was just 16 years old. Hair design is something Jenny has always had a love for. She finds inspiration in everything around her. Her favorite part of being a stylist is getting to be creative while building relationships and growing with her guests and coworkers. The team atmosphere and focus on education is Jenny’s favorite aspect of Salon Swank. She says “It’s so inspiring to receive the amount of education we do! It’s impossible to get bored when we’re constantly learning new techniques from Redken and Pureology.” Last year, Jenny became a Redken specialist and visited the Redken Exchange in New York City. She recently welcomed twins, a boy and girl, in November 2019 with her husband Kevin. In her spare time, she enjoys spending time with family, cooking, and doing renovation projects around her new home.

Front-End Manager



Sabrina has been with Salon Swank for 5 years. As our front-end manager, she will likely be the first person you come in contact with. Whether it be scheduling your reservation over the phone or being greeted by her big smile and trademark, curly hair as you walk in the door, she’s there to help assist you! Sabrina knows all things regarding our amazing team and our top of the line products. She will be sure to set your reservation with the proper stylist to suit your hair’s specific needs. Overflowing with artistic talent, Sabrina spends her free time creating and engaging in the arts. She enjoys going to concerts with friends and has performed in many local theatre productions.

2253 Central Avenue • Suite 103 St. Petersburg, Florida 33713
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